Projection Mapping Advertising
The Totem Pole, or Pylon Sign, is the quintessential form of directional and landmark advertising. Its primary strategic goal is to cut through visual clutter and guide vehicular traffic directly to a destination. Unlike subtle signs, the Totem Pole relies on sheer height and robust illumination for visibility, often making it the first and most critical brand touchpoint near a site.
The content strategy for these structures is defined by simplicity and legibility. Text must be minimal—usually just the brand logo and name—rendered in large, high-contrast, bold fonts that can be processed quickly by drivers moving at high speeds. For multi-tenant totems (common at malls or business parks), the content is structured as a clear, vertical list of tenant logos and services, ensuring rapid identification of the entire business complex.
Key Advantages of Projection Mapping Advertising
Projection mapping turns any surface—buildings, monuments, or vehicles—into a dynamic display. The 3D visuals instantly grab attention and leave a lasting impression on viewers. attention.
Unlike traditional ads, projection mapping creates an immersive and interactive experience that audiences remember long after the event.
Brands can project animations, videos, or interactive elements on virtually any surface, allowing complete creative freedom and storytelling possibilities.
It works both indoors and outdoors — from events, concerts, and product launches to malls and public buildings — offering versatile advertising opportunities.
By combining light, sound, and motion, projection mapping emotionally connects with audiences, increasing engagement and brand recall.
1 Where can projection mapping be used?
On buildings, monuments, event stages, malls, cars, or any 3D object.
2 How long does a projection mapping show last?
Typically 5–15 minutes per show, repeated multiple times depending on the campaign.
3 Do I need special permissions?
Yes ✅ For public buildings or monuments, local authority approval is required.